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BRIDAL ADVICE: SHOPPING ARCHETYPES

Updated: May 2, 2018

That’s The One!

This bride knows exactly what she wants. By all means, go get it, girl! Sometimes what they want does not exist and has to be made. In this event, search out a designer who speaks little and listens carefully. Be wary of the over-opinionated. They have to be good at problem solving and, most importantly, you must view their past work to see the quality of their design and construction

“Gee, I Don’t Know...”

I recommend this bride clip out 30 clippings from magazines that catch her eye. It could be of anything, not necessarily a dress. When you lay them all out, chances are you will see themes in your taste. Let those themes be your guide to your dress.

Does this look good? No, really does it? You sure?

This bride wants people to tell her what she wants and what she looks good in. This bride usually will resist making a choice unless three or more people she knows agree that it’s right for her. Of course, there is nothing wrong with this approach. However, to save some peace of mind, choose three people whose opinion you value the most and take them with you. Let that little council be the final word on it. If you ask too many people you will never nail down your dress. Also, remember that, at the end of the day it is you who will be wearing the dress. In other words, you'd better like it yourself :)

I love that! Oh, wait, I love that other one too.

The one who wants everything and chooses nothing. To this bride I would recommend the 30 clipping homework challenge. As I stated above, when you lay it all out, you will see themes in what you like. From there you can determine what dress contains those themes. On the other hand, this bride may be happy having a custom dress made.

Can’t I just order something online?

This bride does not like to shop or try on dresses. In order to direct this bride I would first have to ask why. Sometimes women who have had challenges with fit are typically the ones who don’t like to try on clothes. Sometimes they simply don’t like dresses. If you have had the “fit” challenge I would throw this perspective at you: The biggest challenge for most women regarding fitting clothing has to do with “shape” rather than size. For example, 10 size 12 women can try on the same dress and only 2 or 3 are likely to actually fit it. Why? Because the shape of the dress is not their shape. It has nothing to do with your weight or anything like that. To these women I recommend a consultation. A custom made dress will solve this issue quite nicely.




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