• JRA Designs


Updated: May 2, 2018

It is a funny business, this thing of making women beautiful. As a designer, I find that I must be, in part, a counselor as well. Emotionally, it can be dangerous and unhealthy if you approach your personal beauty in the wrong way. Unfortunately, some women are fooled into thinking that some inanimate (or more graphically, a dead) object will be the determining factor of their beauty. I feel it is my responsibility to make sure that I do not lead women down this road when making clothing for them.They say that beauty is in the eye of the beholder. For the most part, this is a very true statement. All of us have the ability to determine what is beautiful to us. However, I believe this is a poor perspective when you are trying to find that which makes you beautiful. You see, this perspective requires that there is a contingency of people who do not find you beautiful. As true as that may be, it is hardly an encouraging thought. For,sadly, there are some who do not think that they are beautiful

I believe that there are many things in this world that are inherently beautiful. They are uncontested, non-debatable facts. You will never really hear anyone say that beaches are unattractive. Tell me the last time you ever heard someone say that a sunset was ugly. Try to name one lake that is not peaceful or doesn't soothe you with its beauty. While it is true that some people appreciate these things more than others, you would be hard pressed to find someone who would dare challenge their inherent beauty.In the exact same way, there is a profound beauty to be found in every human being. Though it may be different for everyone, I believe it is as inherent as the beauty found in nature as described above. In short, I am saying that there is a beauty about you that is undeniable and not subject to another’s opinion (Even your own opinion). It will always be beautiful and it will always belong to you.

JRA designs’ primary goal is to bring out that beauty in all of our brides. Every bridal gown is a thrilling journey to this end. We are very disinterested in seeking out beautiful things by way of trends and “the latest thing” out there. Trends and current styles have their place. There is absolutely nothing wrong with them. Only realize they do not necessarily represent your beauty inside. They typically represent what is passing. Things like heart, passion, emotion, details, effort and creativity all reveal this kind of beauty. Though these things are not tangible or physically visible, they can be felt. These elements are the determining factors between “pretty” and “radiant”. “Pretty” is simply nice to look at whereas “radiant” affects people around you. It is infectious and people desire it. This is what we pour into our dresses. It is different with every bride and it is amazing to see every single time.

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